Custom modules
Module & extension development
Custom modules built the way Magento expects — dependency injection, plugins, observers, and proper service contracts. No core overrides, no hidden coupling, full upgrade paths across minor releases.
Adobe Commerce / Magento 2
Adobe Commerce & Magento 2 Development Services
Custom modules, B2B Commerce, multi-store and multi-region architectures, Adobe Commerce Cloud, performance optimization, and 2.4.x version upgrades — built by a team that has been in this codebase for over a decade.
Adobe Commerce — and Magento 2 underneath it — remains one of the most capable eCommerce platforms ever built. The depth that makes it powerful also makes it unforgiving: the difference between a fast, maintainable Adobe Commerce store and a slow, fragile one is almost always architecture, not effort. We build Adobe Commerce stores that hold up to complex catalogues, real B2B workflows, and multi-region operations without collapsing under their own extension stack.
Our work covers the full Adobe Commerce surface: custom module development, B2B Commerce, multi-store and multi-language setups, Adobe Commerce Cloud deployments, headless and PWA storefronts, performance tuning, and 2.4.x upgrades. For a side-by-side view of where Adobe Commerce sits relative to Shopify and other platforms, see our platform notes. If you are weighing whether to stay on Adobe Commerce or move, our replatforming approach walks through the decision honestly. To talk through scope, get in touch.
Considering Adobe Commerce, or already running it and unsure where the bottlenecks are? Start with a technical audit before committing to a build or rebuild.
Request an AuditBest fit for Adobe Commerce
- Complex B2B pricing and customer-group rules
- Large catalogues with deep attribute structures
- Multi-store / multi-region commerce
- ERP-driven inventory and pricing
- Custom checkout or quote workflows
- Regulated or compliance-heavy industries
- Long-term platform ownership and customisation
- Headless or composable commerce architecture
Capabilities
What we build on Adobe Commerce.
The full surface — from a single custom module to a multi-region B2B platform on Adobe Commerce Cloud.
B2B
B2B Commerce & wholesale
Company accounts with role hierarchies, shared and customer-specific catalogues, contract pricing, requisition lists, quote workflows, and payment-on-account terms. Adobe Commerce B2B remains the strongest mid-market B2B option in the eCommerce market.
Multi-store
Multi-store & multi-region
Multiple websites, stores, and store views from a single admin — with localized pricing, tax, language, and content. Shared catalogue where it makes sense, isolated where it doesn't, with regional payment and shipping methods configured cleanly.
Cloud
Adobe Commerce Cloud
Cloud-native deployments using Adobe's PaaS — proper environment branching, Fastly configuration, deploy pipelines that work, and the cron and worker setup that Cloud requires. We also know when self-hosting is the better call.
Performance
Performance & scalability
Profile-driven optimization — Blackfire or New Relic against representative traffic, then fix the actual hot path. Full-page cache, Varnish, Elasticsearch, indexers, cron, and database tuning. Most stores see meaningful gains without a single front-end change.
Upgrades
Version upgrades (2.4.x)
Long-deferred upgrades from 2.3.x or older 2.4 minors handled cleanly: extension compatibility audit, deprecated API tracking, parallel-environment regression testing, and an honest estimate of how much extension rebuild is actually involved.
Platform Fit
When Adobe Commerce is the right call.
Shopify Plus has eaten a lot of mid-market — and it should have. But Adobe Commerce still wins clearly in specific shapes of business.
Catalogue depth
Complex catalogues
Tens or hundreds of thousands of SKUs with deep configurable products, dense attribute sets, and category logic that depends on attribute combinations. Adobe Commerce's catalogue model handles this natively where Shopify needs metafields, apps, and workarounds stitched together.
B2B pricing
B2B pricing rules
Negotiated contract pricing per company, multi-buyer approval chains, shared shopping carts, requisition lists, and quote-to-order workflows. Adobe Commerce B2B is mature here. If your B2B is genuinely complex, this is usually the deciding factor.
Multi-region
Multi-region operations
Many websites, store views, currencies, tax configurations, and warehouses from a single admin. Shopify Plus's multi-store model has improved but still treats each store as a separate Shopify instance — which changes how operations, reporting, and inventory work.
ERP depth
Deep ERP dependencies
Tight, real-time integration with SAP, Oracle, NetSuite, or MS Dynamics where the ERP owns pricing, availability, and order state. Adobe Commerce's extensibility makes these integrations easier to keep clean as the ERP side evolves. If you're undecided, our Shopify Plus notes cover the other direction honestly.
Our Process
From discovery to post-launch support.
01
Discovery & Audit
Inventory of existing code, extensions, integrations, data model, and infrastructure. Output is a written scope, risk register, and timeline before a line of code is committed.
02
Architecture
Module structure, data model, integration design, environment topology, and deployment strategy specified up front. Reviewed and signed off before build starts.
03
Build & Configure
Module development, theme work, B2B configuration, integration build, and admin setup in iterative sprints with regular demos. Code review on every change.
04
Test & Validate
Unit and integration tests, full regression on storefront and checkout, payment flow validation, performance profiling, and integration testing in staging that mirrors production.
05
Launch
Cutover checklist, deploy pipeline rehearsal, real-time monitoring during go-live. We stay on standby through the first business day after release.
06
Post-Launch Support
Performance monitoring, security patches, version upgrade planning, and ongoing development. Smooth handoff to your team, or an ongoing support relationship.
FAQ
Adobe Commerce, answered.
Is Adobe Commerce the same as Magento 2?
Effectively, yes. Adobe Commerce is the commercial edition of the platform and Magento Open Source is the free edition. Both share the same core codebase — what's now usually called Magento 2 in shorthand, currently on the 2.4.x release line. Adobe Commerce adds B2B Commerce, advanced staging and preview, page builder extras, business intelligence, and the option to run on Adobe Commerce Cloud. The development model, modules, themes, and APIs are the same.
Should we run Adobe Commerce Cloud or self-host?
Adobe Commerce Cloud is a managed PaaS — Adobe owns the infrastructure, deploy pipelines, Fastly CDN, and patching cadence. It removes the operational burden but constrains how you deploy and what you can change at the infrastructure layer. Self-hosting on AWS, Azure, or GCP gives full control but you absorb the ops work. We help merchants pick based on team size, ops appetite, compliance needs, and traffic profile rather than defaulting to one or the other.
What does Adobe Commerce B2B actually include?
Company accounts with hierarchies and roles, customer-specific catalogues, shared catalogues, tier and contract pricing, requisition lists, quote workflows, payment on account terms, and quick-order forms. It supports complex approval chains and shared shopping carts that Shopify Plus B2B does not yet match. For deep B2B with negotiated pricing, multi-buyer approvals, and ERP-driven catalogues, Adobe Commerce is usually the stronger fit.
How do version upgrades to 2.4.x work?
Upgrades are real engineering work, not button clicks. We audit installed extensions for compatibility with the target release, flag deprecated APIs and removed features, run an upgrade in a parallel environment, regression-test the storefront and checkout, and validate every integration. Long-deferred upgrades from 2.3.x or older 2.4 minors usually surface third-party extensions that need rebuilding or replacing. We give a calibrated estimate after the upgrade audit.
Where do Adobe Commerce performance bottlenecks usually live?
Almost always one of: poorly written third-party extensions doing N+1 queries on category and product pages, missing or misconfigured full-page cache and Varnish, oversized media without a proper CDN, Elasticsearch sized for catalogue but not for traffic, badly indexed custom attributes, or cron jobs colliding on the same database. We profile rather than guess — Blackfire or New Relic traces against representative traffic, then fix the actual hot path.
What makes a custom Magento module good?
It uses Magento's dependency injection and plugin system rather than overriding core classes, follows the platform's coding standards, ships with unit and integration tests, has clear upgrade paths across minor versions, declares its dependencies explicitly, and respects the platform's caching and indexing model. Bad modules patch core, introduce hidden coupling, and break on every upgrade. We write modules that survive future upgrades — and we audit existing ones using the same checklist.
Does Adobe Commerce support headless or PWA storefronts?
Yes. PWA Studio is Adobe's official headless framework, built on React and GraphQL. You can also build a custom headless storefront against the GraphQL or REST APIs using any framework. Headless adds development cost and complexity, so we recommend it when there is a real product reason — non-standard UX, app reuse, multiple front-ends from one back-end — rather than as a default.
Building or fixing on Adobe Commerce?
Tell us about the store, the customisations, and what's slowing you down. The first 30 minutes are on us — no pressure, no sales pitch. If a different platform would serve you better, we'll say so. See our integration services if ERP is the constraint, or start with a technical audit.
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